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The Fidia Gioielli brand was born in Florence in 1988, when Simone Innocenti enters his father's artisan goldsmith workshop and combines the best techniques of the Florentine goldsmith tradition with the sensitivity for taste and aesthetics refined during his artistic studies. The company has become a place of research where the combination of experimental sensitivity and craftsmanship is the essential prerequisite for the creation of an unmistakable brand identity. The same attention as the Medici workshop, where the master is at the same time an interpreter of taste and keeper of ancient secrets of the trade. Fidia boasts the work of master goldsmiths who have helped build the reputation of this brand. This is how a Fidia jewel was born, the result of the experience of the best goldsmith tradition combined with advanced skills that have found the tools to achieve the highest quality standards in technological evolution.