Like any great idea, GaGà Milano started from a simple premise: to take the main elements of a pocket watch and adapt it to the wrist. Ruben Tomella achieved this with an incredible effect through an excellent consistency of design throughout the collection. The unmistakable style of GaGà Milano perfectly reflects the exuberance of its founder Ruben Tomella, just like the idea of applying a strap to an antique pocket watch to wear it on the wrist. Hence, his choice to equip all models with a crown set at twelve, generous rings, oversized Arabic numerals and color, a must-have feature of all models. We are not just talking about watches, but also accessories, such as jewelry and leather goods, characterized by the same creative and elegant characteristics that make the brand unique and unmistakable.