The birth of Chantecler is deeply related to an extraordinary historic moment, for Italy and the world itself. Those were the years between 1943 and 1944, when the last fires of World War II were anticipating the much desired peace and an unprecedented economic boom.
In the background, a great friendship between Pietro Capuano, young Neapolitan jeweler, and Edda Ciano, the daughter of Benito Mussolini. In Capri, in 1944, there was an American Air Force rest-camp. Pietro Capuano, inspired by Archangel Michael’s legend, decided to create a bronze bell to be given to US President Roosevelt, as a good viaticum for peace. In 1947, Pietro Capuano together with his friend Salvatore Aprea opened in Capri the first Chantecler boutique that, since the beginning, had among its symbols a little CAMPANELLA whose tinkling is still a sign of peace and happiness.
Today Chantecler is one of the most dynamic Italian business realities, led by Salvatore Aprea's children: Maria Elena, Costanza and Gabriele with his wife Teresa, visionary Italian entrepreneurs, animated by a great passion for beauty and the ability to recognize it immediately.
They received their precious heritage and nourished it with passion, intelligence, vision but most of all with love and respect for the values within this extraordinary brand.
Chantecler is an Italian brand known worldwide that stands out for its uniqueness, for its contemporaneity and for the impeccable quality of its creations.